End-to-end creative for DeHaat Honest Farms, built around the core promise:
“Enjoy the Taste of Purity – 100% Pesticide-Free Guarantee.”
“Enjoy the Taste of Purity – 100% Pesticide-Free Guarantee.”
Amazon Brand Store, A+ & PDP: Conversion-driven creatives with strong USPs for almost 100 SKUs, ingredient transparency, and lifestyle imagery optimized for mobile.
These assets positioned Honest Farms as a credible, farmer-backed brand in the health-conscious grocery space and directly supported its retail growth.
Brand Story
With DeHaat Honest Farms, I tried to tell the story of food that feels like home — grown with care, nurtured by nature, and brought straight from the farmer’s hands to yours. Working with over 2 million farmers across India, the brand champions unpolished dals, fragrant masalas, premium rice, atta, salt, and wholesome snacks — each one clean, chemical-free, and traceable to its source. I shaped a narrative that celebrates honesty in every grain and spice, with packaging that locks in the freshness, flavour, and goodness nature intended. Honest Farms isn’t just about what’s on your plate — it’s about trust, tradition, and choosing better, every day.
Distilled the essence of five categories into one unifying voice — food as honest as the hands that grow it. From unpolished pulses and fragrant masalas to premium rice, flour, millets, pure salt and sugar, and nostalgic snacks, I shaped a narrative rooted in purity, traceability, and farmer-first sourcing. Every grain, blend, and bite carries the warmth of tradition, the care of clean farming, and the quiet assurance that what reaches your table is nature’s goodness in its truest form.
What makes it truly Honest
Captured what makes the brand truly “honest” — over 230 quality checks ensuring purity, safety, and consistency; direct sourcing from a verified farmer network with full traceability; and a promise of no polishing, no preservatives, no shortcuts. The narrative celebrates staples that are naturally flavourful, nutrient-rich, and easy to digest — food grown with care to comfort and nourish, every single day.
Every Pack Tells a Story
Wove “Every Pack Tells a Story” into a seamless narrative — from harvest to home. Trusted farmers handpick dals at peak freshness, each batch cleaned and lab-tested for purity, then sealed in eco-friendly, food-grade packs to lock in flavor, nutrition, and care that lasts.
I designed and developed the DeHaat Honest Farms Amazon Brand Store to create a cohesive and immersive shopping experience that truly reflected the brand’s natural, honest, and farm-fresh ethos. The store layout was thoughtfully structured to guide customers through product categories seamlessly, using warm, earthy visuals and clean typography for clarity and trust. Each section highlighted the brand story, product benefits, and Honest Farms’ farm-to-home promise — turning the store into more than just a marketplace, but a digital reflection of the brand’s values and authenticity.
Category Pages
I crafted the category pages of the DeHaat Honest Farms Amazon Brand Store to ensure each product range had its own distinct yet unified visual identity. Every page was designed with clear storytelling — using consistent earthy tones, minimal layouts, and product-focused imagery that echoed the brand’s natural ethos. I structured the flow to highlight key product benefits, ingredient purity, and usage moments, making navigation intuitive and engagement effortless. The result was a set of category pages that not only looked cohesive but also built trust and connection with customers through design and clarity.
Product Description Creatives
I created a series of product description creatives for DeHaat Honest Farms, designed to bring each product’s story and essence to life. Every creative blended clean visual design with concise, evocative copy — highlighting the product’s purity, origin, and purpose. From grains to ghee, each layout maintained a natural, earthy aesthetic consistent with the Honest Farms identity, ensuring the visuals not only informed but also reflected the brand’s commitment to honesty, quality, and farm-to-home goodness.
Q-commerce Campaigns
Designed crisp, trust-building visuals to drive urban awareness and highlight instant availability on Blinkit, later extended to Zepto & Instamart.
