I turn ideas into impact and pixels into purpose.
As a Senior Visual Designer with 7+ years at the intersection of brand strategy, visual storytelling, and design systems, I build brands that do more than look good — they *perform.
As a Senior Visual Designer with 7+ years at the intersection of brand strategy, visual storytelling, and design systems, I build brands that do more than look good — they *perform.
My work lives at the sweet spot between business goals and human attention. From full-stack brand identities to cross-channel campaign ecosystems, I design with intention, measure what matters, and always ask: *does it move the needle?
Over 40+ product and brand launches later, I’ve helped startups, scale-ups, and legacy players across agritech, fashion, consumer goods, and tech see results like 2x engagement and 30% faster GTM timelines.
But here’s the thing:
Design isn’t decoration. It’s translation — of strategy into system, insight into interface, emotion into experience.
Design isn’t decoration. It’s translation — of strategy into system, insight into interface, emotion into experience.
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What I Bring to the Table
🧠 Strategy-First Thinking
I don’t chase trends. I build visual languages rooted in positioning, business goals, and long-term relevance.
I don’t chase trends. I build visual languages rooted in positioning, business goals, and long-term relevance.
📐 System-Obsessed Execution
Scalable, consistent, and built to flex — whether it’s a logo, a landing page, or a multi-platform launch kit.
Scalable, consistent, and built to flex — whether it’s a logo, a landing page, or a multi-platform launch kit.
🤝 Creative Collaboration
I’ve led and mentored design teams, partnered closely with marketing and product, and love the rhythm of real collaboration.
I’ve led and mentored design teams, partnered closely with marketing and product, and love the rhythm of real collaboration.
✨ Craft That Converts
From scroll-stopping social stories to pixel-perfect UI, I blend art direction with analytics to create work that sticks — and sells.
From scroll-stopping social stories to pixel-perfect UI, I blend art direction with analytics to create work that sticks — and sells.
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My Tools of the Trade
Adobe CC (Ps, Ai, Id, Ae) | Figma | Notion | Canva | Typography | Photography | UI/UX | Brand Identity | Illustration | Design Systems | Storytelling | Digital Painting | Sticky Notes | Good Coffee & Biryani.
Adobe CC (Ps, Ai, Id, Ae) | Figma | Notion | Canva | Typography | Photography | UI/UX | Brand Identity | Illustration | Design Systems | Storytelling | Digital Painting | Sticky Notes | Good Coffee & Biryani.
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If you’re building something bold, beautiful, and business-smart — let’s design it into existence.
📩 contact@palettebymukund.com
