As a Senior Visual Designer, I conducted thorough research, executed production tasks, and conceptualised designs across diverse mediums to craft compelling advertising campaigns. I dedicated to maintaining excellence by creating top-notch designs and adeptly addressing any potential obstacles with innovative solutions at DeHaat. I accomplished in establishing strong brand recognition through powerful visual art direction and innovative campaign concepts. I committed to embracing feedback and iterative processes to consistently enhance the effectiveness and impact of design outcomes.
Hyperlocal Campaigns
Hyperlocal Service is a fast home/field delivery service of quality Agri input products to the farmers. Access to quality inputs helps farmers obtain better produce with right product and dosage recommendations based on their requirements. It also helps farmers avoid the hassle of travelling long distances with convenient options like 'Payment at Delivery', 'Pickup at Nearest DeHaat Center' saving them both time and money.
Above mentioned banners are testimonials to various campaigns under Hyperlocal Service having a positive growth in marketing, successful purchase and footfall of farmers on DeHaat Farmer's App.
DeHaat Beej Mela: Witnessed a remarkable increase in engagement metrics. The engagement count surged from 4000 to an impressive 8000, which also included multiple successful purchases.
Bumper Beej Sale: A continuation of DeHaat Beej Mela which surged the engagement count from 8000 to 12000 including multiple successful purchase.
Mahashivratri Campaign: Witnessed a highest peak of the time in successful purchases of more than ₹13Lacs for GAPL Products across Bihar and Uttar Pradesh on the occasion of Mahashivratri.
There are many other outcomes which stand as clear evidence of the effectiveness in growth marketing efforts and their positive impact on the success of other campaigns like Diwali Campaign, Independence Day sale and many more.
Non-Hyperlocal Campaigns
Soil Testing: Provides information on the availability of minerals in the soil that further helps in determining the quantity of fertiliser/chemicals required for optimal crop growth.
Crop Planner: Gives a complete overview of crucial aspects of crop production such as type of soil, irrigation requirement, optimal weather conditions, crop health concerns, field preparations, time of sowing & harvesting, etc.
Crop Insurance: Easy to avail and accessible policies at low-cost premium, provides a safety net for farmers in case of crop damage caused by natural calamities
Advisory: Crop Doctor and Pashu Doctor Advisory features allows hassle-free connectivity for the farmers to learn about our Agri services, connect with experts and get faster solutions to any problems.
Satellite Tagging: Gives accurate solutions through the App for pest control, crop health, crop yield and monitoring, irrigation sources, climate monitoring, usage of manure and fertilisers, flooding and drought prediction.
