As a Visual Designer, I conducted thorough research, executed production tasks, and conceptualised designs across diverse mediums to craft compelling advertising campaigns. I dedicated to maintaining excellence by creating top-notch designs and adeptly addressing any potential obstacles with innovative solutions at DeHaat. I accomplished in establishing strong brand recognition through powerful visual art direction and innovative campaign concepts. I committed to embracing feedback and iterative processes to consistently enhance the effectiveness and impact of design outcomes.
Hyperlocal Campaigns
Hyperlocal Service is a fast home/field delivery service of quality Agri input products to the farmers. Access to quality inputs helps farmers obtain better produce with right product and dosage recommendations based on their requirements. It also helps farmers avoid the hassle of travelling long distances with convenient options like 'Payment at Delivery', 'Pickup at Nearest DeHaat Center' saving them both time and money.
Beej Mela
Bumper Beej Sale
Diwali Campaign
Mahashivratri Campaign
Independence Day Sale
Above mentioned banners are testimonials to various campaigns under Hyperlocal Service having a positive growth in marketing, successful purchase and footfall of farmers on DeHaat Farmer's App.
DeHaat Beej Mela: Witnessed a remarkable increase in engagement metrics. The engagement count surged from 4000 to an impressive 8000, which also included multiple successful purchases.
Bumper Beej Sale: A continuation of DeHaat Beej Mela which surged the engagement count from 8000 to 12000 including multiple successful purchase.
Mahashivratri Campaign: Witnessed a highest peak of the time in successful purchases of more than ₹13Lacs for GAPL Products across Bihar and Uttar Pradesh on the occasion of Mahashivratri.
There are many other outcomes which stand as clear evidence of the effectiveness in growth marketing efforts and their positive impact on the success of other campaigns like Diwali Campaign, Independence Day sale and many more.
DeHaat Kaptaan (Village Representative) Campaigns
DeHaat Captain is the individual who assists the farmers in their village. DeHaat Captains earn this title because they help farmers overcome the challenges when farmers do not receive advice from crop specialists, when farmers are using more pesticides which is increasing costs and decreasing soil quality, when farmers are unaware of new farming technologies, such as drones and soil testing machines, which provide results in 10 minutes.
Their earnings are based on incentives: the more farmer registrations and product orders they accumulate, the higher their commissions.
VR Onboarding
GAPL Awareness among VRs
Diwali Campaign
Referral Scheme
Double Incentive Campaign
Observed a remarkable surge in the registration of village representatives and farmers, marking a pinnacle of participation facilitated by a multitude of incentive programs and enticing offers disseminated through various digital platforms such as WhatsApp, Facebook, and Farmer's App.
Non-Hyperlocal Campaigns
Soil Testing: Provides information on the availability of minerals in the soil that further helps in determining the quantity of fertiliser/chemicals required for optimal crop growth.
Crop Planner: Gives a complete overview of crucial aspects of crop production such as type of soil, irrigation requirement, optimal weather conditions, crop health concerns, field preparations, time of sowing & harvesting, etc.
Crop Insurance: Easy to avail and accessible policies at low-cost premium, provides a safety net for farmers in case of crop damage caused by natural calamities
Advisory: Crop Doctor and Pashu Doctor Advisory features allows hassle-free connectivity for the farmers to learn about our Agri services, connect with experts and get faster solutions to any problems.
Satellite Tagging: Gives accurate solutions through the App for pest control, crop health, crop yield and monitoring, irrigation sources, climate monitoring, usage of manure and fertilisers, flooding and drought prediction.
