Brief
Design Amazon creatives for Honest Farms A2 Gir Ghee—story-led product descriptions, A+ banners, and visuals that convey purity, heritage, and health benefits.
Challenges
Standing out in a saturated ghee category.
Balancing emotive storytelling with Amazon’s structured format.
Communicating trust, tradition, and premium quality in minimal space.
Strategy
Built a farm-to-jar narrative highlighting source, process, and benefits.
Used warm golden tones, clean typography, and lifestyle imagery for sensory appeal.
Structured copy for quick readability—benefit-led bullets + rich product story.
Designed A+ banners blending heritage visuals, nutritional infographics, and quality seals to drive trust and conversion.
