Diving Swan is a contemporary jewellery brand from India that offers demi‑fine (aka fine yet affordable) pieces—necklaces, earrings, and bracelets—designed around concepts of everyday strength, grace, and modern elegance Diving Swan Facebook. They’re known for minimalist designs with 18K thick gold plating that’s water‑ and tarnish‑resistant.
Brand Tone
Tone: Poetic, empowering, elegant   I   Voice: Calm, confident, expressive
Example tone:
“Like the swan that dives into the unknown, our jewellery reflects beauty shaped by depth.”
Packaging
Box: Matte white or #EEBB9D exterior, velvet charcoal interior
Typography: Foil-pressed logo in #262626 or rose gold
Delivery Pouch: Minimal plastic pouch with logo
Details: Include a poetic communication with short brand metaphor message
Social Media
Instagram Grid:
Quote tile ➝ Product tile ➝ Lifestyle tile
Post buckets (themes/categories) that not only reflect your brand values (Elegance, Depth, Fearlessness, Resilience, Individuality), but also align with:
Market potential (what's working on Instagram for jewelry brands)
Visual appeal (what looks good in grid and reels)
Fast fashion/jewelry culture (drop culture, daily wear vs. statement pieces, styling content)
Consumer psychology (emotional storytelling, relatability, aspiration)
Fonts: Headlines in Aligarh Arabic, Playfair Display, Manrope   I   Tone: Quiet, soulful, poetic captions
Mood: Feminine, introspective, empowering
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