DeHaat Bageecha is an urban gardening product line from DeHaat, one of India’s leading agri-tech startups. The aim was to build a brand identity that could resonate with urban families, positioning gardening as an emotionally fulfilling, inclusive activity for all ages. My collaborative role involved shaping the brand’s strategic foundation, tone of voice, and visual language in collaboration with a cross-functional creative team.
Illustrations
The Illustration style beautifully conveys the profound connection between family and nature, leaving a lasting impression of love and togetherness.
