DeHaat Bageecha is an urban gardening product line from DeHaat, one of India’s leading agri-tech startups. The aim was to build a brand identity that could resonate with urban families, positioning gardening as an emotionally fulfilling, inclusive activity for all ages. My collaborative role under the design lead involved shaping the brand’s strategic foundation, tone of voice, and visual language in collaboration with a cross-functional creative team.
Product Packaging
Packaging design of DeHaat Bageecha’s urban gardening product range — tailored for modern, eco-conscious families. Illustration-led storytelling showing family moments to highlight child-safe, pet-safe usage.
Collaborated in creating a cohesive visual identity across plant protectors, boosters, soil, and hydration solutions for 5 products: Super Soil, Fungiblock, Health 360, Grotonic, and Rootonic.
Name & Packaging Options
Final Name & Packaging
Seeds Packaging
Illustrated the full vegetable and flower seed range and co-developed the packaging for the DeHaat Bageecha Seeds line. The design combines farm-trusted quality, beginner-friendly instructions, and eco-friendly materials—making it easy for urban gardeners to grow with confidence.
Landing Page Banners
“Marketing without design is lifeless, and design without marketing is mute.”
- Von Glitschka
Hence, Some Marketing Projects which I did for
dehaat bageecha
During the collaboration, I had the opportunity to contribute to the art direction for DeHaat Bageecha’s campaigns, ensuring that design was not only aesthetically strong but also aligned with broader engagement and growth objectives. From conceptualizing campaign narratives and creative directions to developing visuals aligned with brand goals, I balanced creative thinking with a data-driven approach. This experience strengthened my ability to collaborate with cross-functional teams, maintain brand consistency, and adapt creative solutions to the evolving demands of marketing.
