Pitch: Instamart All-Out
Instamart wanted to create its biggest yearly in-app campaign — a visually immersive celebration featuring its vast range of categories: electronics, gifting, wedding, stationery, and more.
I created Instamart All-Out, a digital maha-mela that transforms the app into a vibrant festival of discovery. Drawing inspiration from the colorful chaos of Indian melas, the campaign brings each category to life — from glowing gadgets and doodling stationery to overflowing carts and festive motion. Playful Hinglish copy adds a dash of wit and warmth, making every scroll feel like exploring a stall and every tap a delightful surprise.
Instamart All-Out — where abundance meets emotion, and shopping turns into celebration.
